This Page Accompanies Tele-Seminar Event #3 for July 14, 2007
If you missed a call and want to hear the recording, or if you simply want to see Show Notes from a particular call, here are the links:

FIRST OF ALL ...

Please download the 13-page reference book that we will be using for this and future calls:

RocksSuccessTips4APSNEW.pdf 

Listen to the Entire
94-Minute Recorded Call Now

by clicking the telephone icon above:

Special note:  Gary J. Levinson, CEO of Hollywood International Pictures has confirmed that he will be our special guest speaker for the August 25 Tele-Seminar Call and our In-Person guest speaker for the actual seminar in Studio City the next day, August 26.  Mark your calendars.  This is an opportunity that rarely presents itself.  Gary is a very busy producer/director and is seldom available to speak at our events.

These TeleSeminar Events are limited to a maximum of 97 people, so ...

PLEASE RESERVE YOUR PLACE
FOR NEXT WEEK'S TELE-SEMINAR CALL
    NOW
Reserve here: TeleSeminar@hollywoodsuccess.com

In the body of the letter, please give us your name, the city from which you will be calling, and the name of the person who referred you.  You may also wish to attach a photo and resume or include a link to them online.

We're looking forward to having you on Saturday's call!

www.melodyssecret.com is Melody Jensen's website.  Visit www.pocketnutrition.com for the image profile.  FREE.  circle of life "Take Image Profile" log in:  october17  password: butterfly.  A gift to our listeners.

Professional Actor/Producer/Author/Casting Director

"Alien Actor" Bill Blair will be joining us today (July 14) as a special guest on the call.  He wrote the book on professionalism for actors  -- literally -- entitled, "The Professional's Talent Handbook." 

Following is an e-mail we sent to our professional APS members and select additional actors on Friday, July 13th.  It contains some great information we want to share with those on the call and those who listen to the recorded call later:

IMPORTANT MESSAGE:
=============================================
Please RSVP either way for tomorrow's Tele-Seminar Call
Let us know if you will or will not be able to join us, please.
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PLEASE READ CAREFULLY

I'm working on the SHOW NOTES for tomorrow's Tele-Seminar event.  At the moment, last week's show notes are at:  www.HollywoodSuccess.com/show_notes.htm.   By early afternoon today, the show notes for tomorrow's call will be available at that link.  The best way to participate, of course, is by calling in live.  If you miss that direct opportunity, you can always go to the Show Notes Page and listen to a recording of the call online.  You can even fast-forward, replay, or even go directly to sections you want to hear when time is pressing...

Our guests for tomorrow's call include multiple award-winning producer, director, actor, and film distributor, David Heavener.  David has already hired several APS actors for his current TV series.  He is looking for talent for the next seven episodes.  He hired my old friend, Rowdy Roddy Piper, to guest star in one episode.  He is also seeking talent for his next feature film, a western entitled "Branded."  David will be our special guest speaker on Sunday at the live event (www.HollywoodSuccess.com/special_event.htm) as well.  IF YOU WANT TO WORK ON HIS FEATURE FILM AND/OR TV SERIES, here's a strong suggestion:  Call in tomorrow.  Let him know you're on the call.  During the question and answer portion of the "show," reintroduce yourself and ask a good question.  You could ask, for example, "David, when you speak at live events, like the one you will be doing tomorrow, what do you look for in the audience members?  I know you've hired people from the audience before.  What gets your attention to the point that you hired those specific actors?"  Or, research him (www.DavidHeavener.com is a good place to start), and ask him questions about VOD (Video on Demand via the internet) and/or other things you've learned about him.  "David, I understand that you and John Carpenter were both presented with awards in the same ceremony.  Were those 'Lifetime Achievement' type awards?"  Etc., etc.

Also set for tomorrow's TeleSeminar call is successful actor (he bought two houses so far from his acting earnings), Bill Blair.  Although we don't tout Bill as a producer and casting director, he does get involved in those areas every once in a while, and we know he's in talks ("in development") with a German company for a big upcoming project.  However, Bill is best known as the "Alien Actor" (www.AlienActor.com).  If you watch shows like Star Trek and Babylon 5, etc., you have seen him portraying over 80 different species of aliens on hundreds of TV episodes and in a number of feature films.  Bill has a very active fan club and he is in demand as a speaker internationally.  He makes a very good "bonus living" by appearing at SciFi Conventions all over the world.  There is even a Bill Blair Birthday Cruise, which I understands usually sells out and presents Bill with another very nice paycheck.  Bill wrote a book about professionalism in the acting business, and he will be joining us on both the TeleSeminar call AND the IN PERSON seminar the next day in Studio City.  Bill, as you might guess, is extremely well-connected in the industry.  Even if he isn't able to hire you personally at the moment, he certainly can make introductions to some big people in the industry who could hire you for some very big projects.  Again, we suggest you come on the TeleSeminar Call Saturday, introduce yourself, ask a good question or two ... AND ... followup by actually meeting Bill the next day in person.

THIS IS HOW IT (Hollywood Success!) WORKS.  The actors who actually "go to" the producers, instead of waiting for the producers to come to them, are the ones who are getting more work.  And, in several cases, they are getting considerably more work!  For example ... Congratulations are in order for APS actor Dalton O'Dell who just landed another starring role -- this time, a three-week starring role in a multi-million-dollar feature film.  And, that's on top of the other roles he has landed lately.  He even joined us on last week's call from the set, between takes.  Some actors, who could have been on the call, were sitting home watching television during that time.  Do we need to say it?  Okay, "Maybe that is why some were on the set working and others were sitting home."  Pro-Active Professionals Work More.

Anyway ... now back to tomorrow's call:  We are promoting the Show Notes pages to producers.  (Hint:  You want to be on the Show Notes pages when producers are referencing them.)  If you can join us tomorrow, please let us know right away.  We'll get your photo and info (and link to your APS website and your own website) on the Show Notes page.  And, it's still not too late to get your actor friends on the call.  Details are in the balance of the e-mail below. 

Links to the Show Notes pages, including those associated with past, current, and future calls, will be sent to hundreds (and eventually thousands) of producers.  Please let us know right away if you will be joining us on tomorrow's call so we can get you on the page before we begin at 3:00 PM (Pacific).  If you want a mini-bio beside your photo and resume for the producers to see, please get it to me via e-mail a.s.a.p.  90 words or less, preferably written in the third person.  You'll see what I mean when you look at the page.

I'd like to share with you an e-mail I sent to several producer friends yesterday:

This Saturday, at 3:00 PM, we will produce our third weekly mini-seminar-by-phone event (teleconference call).

If you'd like, you can listen to a recording of last Saturday's call (July 7) on your computer.  Just click the Telephone Icon  on the Show Notes Page (www.HollywoodSuccess.com/show_notes.htm) 

We would really like to have you on a future call (or future calls) and/or as a special guest speaker at our in-person events in Studio City.  If you could be a guest on a Saturday TeleSeminar and a guest speaker the next day at the live Studio City event, that would be wonderful!  But, whenever you have availability and are willing to speak, that's great for us.

The first two TeleSeminar Calls were successful experiments.  Beginning this Saturday, my intention is to format the call more like a radio show.  As you can see from the Show Notes Page (www.HollywoodSuccess.com/show_notes.htm), we already have the recorded shows available for people to play back over their computers (in addition to photos and notes for them to read).  Soon we will have them available as pod-casts as well.  As with most everything else we do, these calls, recordings and upcoming podcasts are free (as long as we can afford the bandwith).

The Saturday afternoon "shows" are quite flexible, but we expect them to loosely follow the following format:

3:00 PM:  "Roll-Call" -- Callers are invited to "say your name and from where you are calling."
3:05 PM:  Rock lets the callers know that the call is going to be recorded.  He excuses himself from the call for about 15 seconds in order to set the recording in motion.  The recorded voice announces to all, "This call is now being recorded."  Rock introduces the call; lets the callers know what to expect; and announces who will be the special guest(s) on the call.  Sticking with the radio show format, Rock talks about and teaches his subject(s) in his opening monologue.  At the beginning of the monologue, Rock generally lets the callers know that they are temporarily muted.
3:20 PM:  Rock introduces the first special guest.  GUEST NUMBER ONE shares any information he or she feels is pertinent.  The balance is an interview format with Rock interviewing the guest.  NOTE:  If you have specific questions you would like for me to ask you when you are a guest, please e-mail them to me prior to the show, preferably no later than the night before the show.  I will make sure to incorporate those questions in the show.
3:35 PM:  Rock unmutes the callers so they can ask questions of Guest Number One.
3:45 PM:  Rock mutes the callers and introduces GUEST NUMBER TWO.  The same procedure repeats itself as it did with Guest Number One.
4:00 PM:  Rock unmutes the callers so they can ask questions of Guest Number Two.
4:10 PM:  Rock makes pertinent announcements, talks about the next day's live in-person seminar event, and answers caller questions about APS, upcoming events, the website, etc.
4:20 PM:  The speakers share any final thoughts, ask questions of each other if desired, give contact details if desired, and take a few final questions from the callers.
4:28 PM:  Rock thanks the speakers, acknowledges the guests by name (those who pre-registered) reiterates any last-minute announcements, gives away any prizes, and closes out the call
4:30-4:35 PM:  Rock stops the recording and bids a fond farewell to the guests.
(If there is only one guest -- or if there are three or more guests, we will adjust the timing accordingly.)

Following are the proposed dates for the upcoming phone seminars and the in-person events.  If you are interested in being a guest speaker, please let me know your availability right away.  I'll get back to you with the call-in number and access code.  When you respond, please let me know if there's anything special you'd like for me to say in your introduction, any specific questions you'd like for me to ask, and if there is anything you'd like for me to mention on your behalf.  Thank you very much.  Also, if you are NOT available for any of the dates, please let me know that as well. 

Sat, Jul 14 Call:___  or Sun, Jul 15 Seminar:___  or BOTH:___
Sat, Jul 21 Call:___  or Sun, Jul 22 Seminar:___  or BOTH:___
Sat, Jul 28 Call:___  or Sun, Jul 30 Seminar:___  or BOTH:___
Sat, Aug 4 Call:___ or Sun, Aug 5 Seminar:___ or BOTH:___
Sat, Aug 11 Call:___  or Sun, Aug 12 Seminar:___  or BOTH:___
Sat, Aug 18 Call:___ or Sun, Aug 19 Seminar:___ or BOTH:___
Sat, Aug 25 Call:___  or Sun, Aug 26 Seminar:___  or BOTH:___
Sat, Sept 1 Call:___ or Sun, Sept 2 Seminar:___ or BOTH:___

We expect to have our next major APS Estate Networking Event on September 9.

Thank you very much!

Rock Riddle, President
APS Entertainment & Hollywood Success
www.HollywoodSuccess.com
(323) 462-2777

Initial replies to the emails have begun to arrive.  So far, the following producer speakers are set:
Bill Blair:  July 14 & 15
Jim Donzella: July 22
Jim Goddard: July 14
David Heavener:  July 14 & 15
Bill Hooey:  July 14 & 15 and future dates
Melody Jensen: Aug. 4 & 5
Philippe Mora: July 28

=================================
FOR ALL APS MEMBERS:  IMPORTANT!
=================================

Good Morning!

As a reminder, we are producing our third in a series of Tele-Seminar Events tomorrow, Saturday, at 3:00 PM Pacific Time. Here's the info: 

About five minutes until 3:00 PM Saturday, West Coast time, please call (319) 741-8100.  When prompted, enter your access code:  664585# (That's 664585 and the "#" sign).  David Heavener, Bill Blair, Jim Goddard, Bill Hooey,  and probably a surprise guest or two will join me (Rock Riddle) to welcome you to the third weekly APS/Hollywood Success Teleconference Call. 

We need to know ahead of time who will be joining us on the call.  So, if you're sure (or even pretty sure) that you will be joining us tomorrow, please respond to this e-mail and let us know.  Here are a few things we're planning for this tele-seminar series:

1. At least for the first few months, the calls will be limited to a maximum of 97 people.
    

2. There will be producers on each call who will simply listen and give me their private feedback afterwards.

3. 
   All actors who register by midnight Pacific Time the day before the event will be offered the opportunity to have their photo and resume on our website -- in a section where the producers can reference them.  Both the producer guests who speak and those who simply listen will be looking at the photos and resumes of the people on the call.

4. 
   In most cases, the calls will be recorded.  If you are a part of the call and want to listen to it in its entirety, we'll supply you with a phone number to call.  The recorded seminar will be available to listen to (at the phone number we will give you) for six days following the actual call.  MP3s of the call will also be available for download.

5. 
   There will be a special section of our website which will be accessible by those who hire actors.  This special section will contain recordings of the calls along with "show notes."  The show notes will include photos and resumes of the actors who were on the call, links to their website(s), who asked what questions, etc.

6. 
   We will be featuring many producers on these calls who have never spoken at an in-person APS seminar event.  As soon as we have the first three calls recorded and available on-line for producers (with the show notes, links, etc.), we will be going after the top producers in the industry as future guests.

7. 
   YOU and the other actors on the calls will be seen and heard by MAJOR PRODUCERS who will be listening to recorded calls while viewing the accompanying show notes.

These calls are a great new way to (1) provide another avenue to market our wonderful APS members to producers and (2) introduce more major producers and directors to the APS organization.  Once producers listen and then speak on the call(s) and become more familiar with APS and the APS members, many of them will, for the first time, appear at in-person APS seminars and attend the APS Estate Networking Events.  We're excited about the new opportunities that are about to open to our APS family!

THIS IS A WONDERFUL OPPORTUNITY for not only you, but also for your deserving actor friends.  Please feel free to forward this e-mail to any actor(s) who would appreciate being a part of the calls.  APS members always get priority, of course, but this is still a great opportunity for your non-APS member friends as well.  In addition to your own RSVP (right away, please), please let your actor friends know that they need to register for the call as well.  They can attach a photo and resume to their registration e-mail for the Producers Show-Notes page.  We need everyone who intends to be on the call to send an e-mail to rock@hollywoodsuccess.com with "SEMINAR CALL REGISTRATION" in the subject line.  In the body of the letter, we need the person's name, the name of the city from which they they will be calling, and the name of the person who referred them.

Again, please let us know right away if you will be joining us on tomorrow's call.  And, do let us know if you have forwarded this information to other actors.  Thank you!  All the best,

Rock Riddle, President
APS Entertainment & Hollywood Success
www.HollywoodSuccess.com
(323) 462-2777

SHOW NOTES

"Welcome to HOLLYWOOD SUCCESS!

"This is TeleSeminar Event #3 for July 14, 2007.  Show Notes for today’s TeleSeminar call and for all additional calls are available online at HollywoodSuccess.com.

"Special note: If you have questions that do not get answered on today’s call, please feel free to e-mail them to me for next week’s call. I get hundreds of e-mails everyday, so please put the words, "SEMINAR CALL QUESTION" in the subject line. My e-mail address is rock@hollywoodsuccess.com . That’s R-O-C-K@hollywoodsuccess.com .

Rock introduced multiple award-winning producer, director, actor, distributor, and celebrity David Heavener.

"You're no longer just an actor, you're a creator.  If you don't do that, you're going to be left by the wayside."  David discussed "franchising" the actor.  David discussed "How actors can franchise themselves and build a fan base."  The "primitive" YouTube was discussed as one of the ways of marketing your project and yourself for free.

David has done dozens of independent films.  "Costa Chica" began as a feature film.  Half-way through filming, David realized that he had what could make a terrific TV series.  He turned it into a series.  Four episodes are complete.  Rowdy Roddy Piper starred in one.  It deals with demon possession.  David is one of the stars.

The upcoming Western, "Branded" was discussed.  It will be shot on David's Tehachapi Studio.  He believes there's a big market for Westerns.  He will be shooting one Western per year for the next four or five years.

AFM (The American Film Market) takes place in Santa Monica, CA every November.  David has a booth there.  This is the biggest film market in the world.  It's a wonderful place to meet literally hundreds of producers over a period of 8 days.  David's phone number for interested actors:  (818) 679-4642

A couple of jokes went back and forth between David and Rock.  They certainly agreed on this"  Enjoy the journey."

David also has an office in North Hollywood.  He has an intern position (very flexible) coming up in a week or two.  He focuses most on "attitude."  "Attitude is 99% of success; 1% is talent." 

Marketing, promotion, networking is important ... plus attitude.  Now the callers have friends in the business.  Nobody is paid to speak on these calls or at the in-person seminars.  "We are here for you. We have opened ourselves to those who are on the calls and who come to the Sunday seminars."

Rock said, "What brings me the most joy is helping people achieve and live there dreams."

David will be speaking IN PERSON at the July 15 Studio City, CA. seminar event.  David also has a full-day seminar that he will be presenting in August or September.  Check his website for info:  www.DavidHeavener.com ...

"When I first got started, I had people who helped me, so now I am here to help others."  "Financial compensation for me is not top on the list."  David suggested that the people on the call pay particular attention to the information shared by Rock.  "Rock knows what he's talking about ..."

Darrelll Mapson asked when the casting would begin for "Branded."  Probably 15th - 28th of August through September for casting with principal photography expected to begin in October.

Katie Korby asked about union conflicts.  David talked about "financial core" in the Screen Actors Guild, where you can do union and non-union movies.  Financial core was discussed by Rock and David.  Next week's program was discussed.

Rock thanked David Heavener for being on the call.  David looks forward to meeting you in person tomorrow.  
==============================================

Actor/producer/casting person Bill Blair was introduced.  www.AlienActor.com --- Take a look.  Bill has made a very good living (he's purchased two houses that we know of) for twenty-five years.  If we count every TV show and every movie in which Bill has been involved over the past twenty-five years, we're looking at over a thousand projects!

Bills book, "The Professional's Talent Handbook," talks about professionalism and image.  Those who work much more are easy to work with, professional, understand the producer's point of view.  You must look successful to be successful.  Dress professionally.  It's about personality.  The three necessary big D's: Desire, Dedication, and Drive.

Do it for the love of the art and the business -- the money will find you.  The jobs get better and better and better as your reputation grows.  You dedicate yourself to this business and your success in this business.  You can't wait for it to happen.  You have to MAKE it happen.

Rock asked if Bill would be willing to come back on the call again.  Bill said he would be delighted.  So, the next Saturday afternoon when Bill is not shooting, he will join us again.

Bill closed with talking about stand-in and voice-over work.  He talked about non-on-camera work that leads to on-camera work.

Rock talked about the VO artists who make seven+ figure yearly income from doing voice-overs

Rock suggested that you look at yourself as a business.  He gave the one-half million dollar business investment example and made the correlation to the entertainment industry.  Bill Blair will join us IN PERSON tomorrow in Studio City as well!

Rock:  "If you approach the business as a serious business, you will bet serious results.  If you approach it as a hobby, you can expect hobby-type results.  This industry, once you understand how it works and how to work it, is a relatively easy industry in which to succeed.  Our job is to give you the roadmap to success."

Katie had a final question for Bill Blair.  "Is there more work in LA than Chicago in Voice Overs?"  Bill said, "There is more work in Los Angeles than anywhere else in the world!"  Bill also came from Chicago to L.A.  Bill has been working without an agent since 1993! 

We talked about marketing, agents, and websites.  Bill talked about how he increased his "celebrity" status using the internet.  Rock talked about the necessity of having and promoting your own website.

Bill:  "If you're really serious, you go to the major market [Hollywood] where the work is!"  Bill had four fairly large talent agents who courted him via his web publicity.

Rock, as a former talent agent and agency co-owner, shed light on the agenting business.  95+% of the working actors here get at least 95% of their interviews and work through sources other than their theatrical (film & TV) agent.  The agent's real job is to negotiate money and billing.  The actor's job is to get the work.

Rock gave this special gift to all on the call:  "If it is to be, it is up to me." -- The ten most powerful two-letter words in the English language.  Actors are in the marketing, promoting, advertising business.  The acting work comes as a result.

Bill is in talks, along with a couple of additional producers, and is in development as a producer on two Sci-Fi projects. Bill gave his personal e-mail address.  (You'll have to listen to the recorded call; we're not going to list it here).

Rock spoke with additional producers on the call and took questions.  The callers and the producers realized that they were muted -- and towards the later portion of the call, they unmuted themselves.  For the final 15-20 minutes, questions were asked, jokes were told, and a good time was had by all.  "Mailing doesn't work. -- Here's what DOES work ..."  No, you'll have to listen to the call to get this information.  "The best way to get an agent is to ignore agents, and to focus on WORK."  "What to say to the agents ..."  How to come from a position of power ... and lots more.  "Here's how we as agents think ..."  The big box overflowing with $100 bills story...

Until next week, all the best!